Book Signing: Tips I Learned

Hey Dark Dreamers,

Recently I had my first book signing for my debut new adult dark urban fantasy, OF SCIONS AND MEN. It’s a huge milestone in any writer’s lifetime, but it also came with its own set of nerves, concerns and worries. I did some research, talked to fellow authors and prepared. This helped make my special day the success and fun event it was. So here are the top twelve tips I learned on how to have a successful book signing.

  1. A scratch pad is your friend. I can’t express this strongly enough. Riley, Rily, Reily, Reilly, Ryli. Susie, Susi, Suzy, Suzi. Yep, people are pretty particular about their names. Who can blame them? Especially when you are putting this permanently on an object they have paid for and you want them to treasure. Nothing will make your reader squint and frown at your book faster than seeing their name misspelled every time they open it. When I signed, I had paper beside me and no matter who it was, how common their name was or whether I knew them or not, I would write their name first on the scratch paper and okay it. Even if I knew them, I would recheck because your nerves will create mistakes as fast as anything else. Bastardizing an old adage, check twice, sign once.
  2. pen-1215436_1920Your new best friend
  3. Writing tools to last a lifetime. Choosing what to write with is important. These wonderful patrons have come to see you, bought your manifesto, and care enough to want your chicken scratch signature on it, so time to make sure your pen choice doesn’t mess everything up. I ended up choosing a fine tipped Sharpie as others told me ball point pens tend to fade with time and no one wants that. Whatever you decide, make sure it will last the test of time and will not bleed through.
  4. pens-520013_1920And back ups upon back ups
  5. Colorize your theme. This is such a little thing that got so much attention and made the night feel well thought out. I picked a colored theme for the evening based on your material if you can. For me it was red. It holds a special meaning in my book and series, so I put little touches everywhere. It was in my outfit, my pen (red fine tipped Sharpie), my swag, the flyers and marketing materials, the food for the evening (Strawberries and grapes), etc. It doesn’t take much effort, but it does require some forethought. People commented on it repeatedly and enjoyed it.
  6. tomatoes-1220774_1920Which tomato goes with post-apocalypse?
  7. Pick your message and be consistent. I decided what I was going to use as my standard message beforehand, and that let me start off with confidence from the very first one. I chose to use “For” instead of “To” as it felt less like a Christmas gift to me that way and more personal, but you need to fit your style. This is especially important if there are two or more friends or family members who are getting books signed together. You can personalize for the individual, but make that personalization very different from your standard message, which should be decided on before the event, so you can write quickly. But you don’t want two friends looking at your John Hancock and wondering, “Well, why does she get, ‘Very best wishes’, and I only got, ‘Best Wishes’? We don’t need any golden apples thrown into the middle of your signing.
  8. robot-707219_1280Cause that worked out for everyone.
  9. Practice, practice, practice. Yep, even for this pinnacle moment, you need to do prep and practice. Make sure your signature and messages are legible. On top of that, make sure you know where in your book you want to sign and that it will all fit there.
  10. writing-1055085_1920Well, no one can read that one.
  11. Swag extras. We all love handing out our personalized swag, but keep some paper swag around for extras. Not everyone may buy your book immediately, but still want to be a part of the fun. I signed bookmarks and posters for students who weren’t getting the book, and they were so excited. Also, it means they keep your info for potential later sales.
  12. Proof2My actual pens/badges- people loved them
  13. A day that will live in infamy. Okay, I’m going to be honest. I had every intention of doing this one, but failed utterly in the moment, but it is still a good idea. Somewhere around your signature put the date. Having multiple signings, people can get a real kick from this one. Next time I will remember as people asked about it later. Not a requirement, but a good thought.
  14. calendar-159098_1280A time to remember…next time
  15. Get into the trenches of marketing. You want your event to be a success, so stay active and make it so. Work with your publisher to release a press kit or create one on your own, especially for self-pub authors. Work with the signing location to work with their marketing. Don’t skimp on flyers or pictures for these kits and make sure you have both hard and electronic formats to use all available resources. Go out and press the flesh of people around the area to hang up and get the word out personally. Use social media event pages and stay active on them. Also remember most of these marketing teams are very busy, you may need to take the reins a bit to make sure everything is set and done. I had many meetings with coordinators and marketers to make this event the success it was. If you sit back and just hope they will come, they probably won’t.
  16. PosterWho could pass that up?
  17. Introductions and conclusions. Figure out and discuss with the people involved how the event is going to kick off. Is someone going to make an announcement? Is someone going to introduce you? Are you doing a reading to gather people and interest? Will you be answering questions? Who’s going to tell people how to buy the book in the space and where to line up? Don’t stumbled into the start of your event, kick it off and people will get more excited and want to be a part of it.
  18. trumpeters-921709_1280My announcers…next time
  19. Smile! Make sure you have a way for this day to be recorded. Sometimes the event or marketing will send someone to take pictures and record. If not, get someone to do it for you. You will want to remember this and it is great to show people afterward to make them want to be a part of the fun next time.
  20. 20160222_184757If you look closely, you can see a photographer has caught the videographer in the wild.
  21. Remember those who helped make this event a reality! All this work and prep is worth it. But when it’s done, be sure to send thank you notes to everyone who helped make it so.
  22. banner-1186625_1920So many people to thank…the music is definitely going to play me off.
  23. Have fun! Relax and enjoy all it has to offer. You’ve earned it.
20160222_210353

And if you’re like me, this will include margaritas.

Advertisements

About Courtney Sloan

A New Orleans native, Courtney Sloan relocated to the hills of Central Maryland after Hurricane Katrina. There she lives with her husband and fellow author, J.P. Sloan, their son and their crazy German Shepherd pup. Adding to her writing life, Courtney is also a professor at the local college and enjoys learning a world of new ideas from her students as she teaches them about writing and communicating. Courtney’s New Orleans upbringing has left her with a love for the macabre and a flare for the next to normal. She writes speculative fiction with a variety of horror and sass mixed in for flavor. She loves taking the world of politics that haunts us now, and adding the supernatural to create a gumbo of thrills to keep you up at night. A self-proclaimed lover of way too many fandoms, Courtney also loves crafting. From blankets to jams to stories, it’s always better homemade. View all posts by Courtney Sloan

One response to “Book Signing: Tips I Learned

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: